Time Arbitrage → Lead-to-Cash Calculator

For an SMB spending scarce hours on marketing that barely converts (bad website, dormant Facebook page, no consistent blog): model what happens when you stop grinding on content and redeploy the freed hours into lead response speed and follow-up — the two highest-confidence revenue levers for this profile.

① Current State

What's happening today, before any change.

Hours/wk on ad-hoc marketing (posting, one-off blog attempts) — of a 40-hr week

hrs/wk

Digital-channel leads/month today (website + FB combined)

/mo

Leads/month from other channels (referral, word of mouth, walk-in)

/mo

Avg deal value (€)

€

Current close rate on inbound leads (%)

② Time Arbitrage low-medium

Skills/AI close the presence gap and free hours — the absolute hours saved are modest here; the bigger effect is a baseline that finally converts >0%.

Website state after fix

Range 0.8–4%. No controlled before/after study exists for "bad→fixed" — figure is inferred from case studies + general SMB service-site benchmarks, not an RCT.

Hours/wk freed by automating content + baseline presence — of a 40-hr week

hrs/wk

% of freed hours reinvested into lead-to-cash work (vs. left idle/other tasks)

③ Lead-to-Cash Reinvestment high

Where the freed hours actually move the P&L — response speed and follow-up discipline are the best-sourced levers in this whole model.

Lead response time after reinvestment

21× qualification-rate gap between 5 min and 30 min response (MIT/InsideSales, 2007, corroborated 2024–2026). Industry-average response time is 47 hours — most SMBs in this profile are far right on this curve today.

Follow-up discipline after reinvestment

"80% of sales close by the 5th touch" is widely repeated but its origin is murky — treat as directional folklore, not a validated stat. The multiplier here is a conservative proxy, not that exact claim.

New qualified conversations generated per reinvested hr/wk

/hr

This is the one true assumption in the model — calibrate it from the owner's own pipeline (e.g. "1 extra hour of prospecting/follow-up per week ≈ how many extra real conversations?").

Facebook / Social Reality Check high

Intentionally kept OUT of the revenue funnel below.

Organic FB reach for a small business page: 1–2% of followers (was 15%+ in 2014). Engagement rate: 0.05–0.25%. At those rates a page needs ~650+ followers to generate one engagement per post. This is a brand-awareness/trust channel, not a lead-generation channel — do not expect it to move the pipeline numbers below. Paid promotion is the real FB revenue lever, and it's outside this model's scope.

Projected Monthly Impact

Reinvested hrs/wk

–

New conversations/mo

–

Blended close rate

–

Incremental revenue/mo

–

Baseline monthly revenue (current channels)–
Presence-fix contribution (site now converts >0%)–
Response-speed contribution–
Follow-up-discipline contribution–

Where the incremental revenue comes from

■ Presence fix ■ Response speed ■ Follow-up