ad-creative
Produce high-performing ad creative at scale — headlines, descriptions, and primary text designed to drive clicks and conversions — and refine based on actual performance metrics.
Inputs
- platform — Target platform — Google RSA, Meta, LinkedIn, TikTok, X
- product-context — Product canonical record — features, pricing, positioning.
- audience — Target audience and intent
- constraints — Tone, compliance, or format constraints
- scope — Company or client-id
- icp — ICP — buyer persona for ad angle and pain framing.
- tone-of-voice — Tone of voice — keeps ad register on-brand.
- performance-data — Campaign metrics — CTR, conversions, impressions per ad
- existing-copy — Current ad copy with associated metrics
- platform — Target platform
- platform — Target platform and format requirements
- count — Number of variations needed
How you ask
- Generate Google RSA headlines for our SaaS free trial campaign
- Write 20 Meta ad variations for our product launch
- Iterate on these LinkedIn ad results — here's the performance data
- Bulk produce 50 headline variations across 5 angles for Google Ads
Outputs
- ad-creative-set (markdown)
- bulk-creative (markdown)
- csv-upload (csv)
- iteration-report (markdown)
- {scope}/50-MARKETING/SEA/creatives/ad-bulk-{campaign}-{YYYY-MM-DD}.csv
- {scope}/50-MARKETING/SEA/creatives/ad-bulk-{campaign}-{YYYY-MM-DD}.md
- {scope}/50-MARKETING/SEA/creatives/ad-creative-{campaign}-{YYYY-MM-DD}.md
- {scope}/50-MARKETING/SEA/creatives/ad-iteration-{campaign}-{YYYY-MM-DD}.md
Levelbeginner
Inputconversation
Outputdocument
Setup[none]
Roles[Head of Marketing]