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marketing analytics

analytics-tracking

Set up analytics tracking that provides actionable insights for marketing and product decisions. Covers tracking plans, event naming, GA4/GTM implementation, and validation workflows.

Inputs

  • request — What to produce
  • scope — Company or client-id

How you ask

  • Create a tracking plan for our new product launch
  • Set up GA4 event tracking for our signup flow
  • Design a UTM parameter strategy for our campaigns
  • Implement a GTM data layer for our e-commerce site

Outputs

  • tracking-implementation (markdown)
  • tracking-plan (markdown)
  • tracking-validation (markdown)
Levelintermediate
Inputconversation
Outputdocument
Setup[config]
Roles[Head of Marketing]