competitor-alternatives
Expert guidance for creating competitor comparison and alternative pages. Build pages that rank for competitive search terms, provide genuine value to evaluators, and position products effectively.
Inputs
- client-icp — Client ICP for client-scoped comparison pages.
- client-offerings — Client offerings for client-scoped comparison pages.
- client-profile — Client profile for client-scoped comparison pages.
- marketing_context — Positioning and messaging context.
- profile — Business model, product overview
- offerings — Products, pricing
- icp — Target audience
- marketing-context — Positioning, differentiation, competitors
- url — Website URL to analyze
- scope — `company`, or a client-id under — a string with one reserved value, not a closed set
How you ask
- Create a comparison page: Our Product vs Competitor X
- Research competitor features and build a comparison table
- Write an alternatives page targeting 'Competitor X alternatives'
- Generate a competitive landing page for our vs page
Outputs
- alternative-page (markdown)
- alternatives-page (markdown)
- competitor-hub (markdown)
- competitor-page-plan (markdown)
- temporary-competitor-page (markdown)
- vs-page (markdown)
Levelbeginner
Inputconversation
Outputdocument
Setup[none]
Roles[Head of Marketing, Head of Sales]