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marketing content

content-destinations

Plan content backwards from business outcomes, not forwards from topics.

Inputs

  • request — What to produce
  • scope — Company or client-id

How you ask

  • Map our blog content to business goals using the city map framework
  • What business outcome does each of these 17 blog posts serve?
  • Create a content destinations map for Q2
  • We're posting regularly but nothing is converting — help us connect content to outcomes
  • Apply the Grace Andrews framework to our content plan

Outputs

  • content-destinations (markdown)
Levelbeginner
Inputconversation
Outputdocument
Setup[none]
Roles[Head of Marketing, Content Manager]

Seen in these workflows