free-tool-strategy
cont # Free Tool Strategy (Engineering as Marketing)
Inputs
- profile — Business model, core product
- icp — Target audience, pains
- marketing-context — Positioning, channels
- url — Website URL to analyze
- scope — Company or client-id
- profile — Business/client profile — model, audience, current offers
- icp — ICP file — target audience pains and triggers
- existing-offers — Brief description of current paid offers and lead magnets (if any)
How you ask
- Build a free calculator tool for lead generation
- Evaluate this tool idea with a scorecard and scope the MVP
- Plan a free ROI calculator that captures leads
- Design an interactive tool for engineering-as-marketing
- Give me 5 productized AI offer ideas for my coaching business
- What audit/playbook offers could I build as a tripwire?
- Brainstorm AI-automated lead magnets across the value ladder
Outputs
- OR
- free-tool-strategy-client (markdown)
- productized-offer-shortlist (markdown)
- tool-brief (markdown)
- tool-evaluation (markdown)
- tool-spec (markdown)
Levelbeginner
Inputconversation
Outputdocument
Setup[none]
Roles[Head of Marketing, Product Manager]