jtbd-building
Use this skill when the team needs to understand the progress a customer is trying to make before choosing a solution.
Inputs
- interviews — Interview notes or transcripts to synthesize into jobs
- segment — Customer segment the research covers
- profile — Company or client profile — identity and stage.
- icp — ICP — target customer the strategy is for.
- offerings — Offerings catalogue — what is being strategised.
- marketing-context — Positioning, narrative, and competitive frame.
- job_story — The job story the solution must satisfy
- current_workarounds — What customers do today instead
- job_story — Job story to derive messaging from
- forces — Push, pull, anxiety, and habit forces to address in copy
How you ask
- Create job stories for our project management feature
- Map the push/pull forces for our target customer segment
- Identify current workarounds our users employ
- Turn our JTBD research into design implications
Outputs
- jtbd-messaging (markdown)
- jtbd-synthesis (markdown)
- solution-design (markdown)
Levelbeginner
Inputconversation
Outputdocument
Setup[none]
Roles[Product Manager]