jtbd-building
Use this skill when the team needs to understand the progress a customer is trying to make before choosing a solution.
Inputs
- profile — Company or client profile — identity and stage.
- icp — ICP — target customer the strategy is for.
- offerings — Offerings catalogue — what is being strategised.
- marketing-context — Positioning, narrative, and competitive frame.
How you ask
- Create job stories for our project management feature
- Map the push/pull forces for our target customer segment
- Identify current workarounds our users employ
- Turn our JTBD research into design implications
Outputs
- jtbd-messaging (markdown)
- jtbd-synthesis (markdown)
- solution-design (markdown)
- source-client (markdown)
Levelbeginner
Inputconversation
Outputdocument
Setup[none]
Roles[Product Manager]