market-sizing-analysis
Calculates TAM, SAM, and SOM using top-down, bottom-up, and value theory methodologies. Use when the user needs 'market size numbers', 'TAM', 'SAM', 'SOM', 'market sizing', 'addressable market', or 'market-sizing methodology'. For broader startup competitive analysis, see startup-analyst. For financial projections and runway, see startup-financial-modeling.
Inputs
- request — What to produce
- scope — Company or client-id
- profile — Company or client profile — identity and stage.
- icp — ICP — target customer the strategy is for.
- offerings — Offerings catalogue — what is being strategised.
- marketing-context — Positioning, narrative, and competitive frame.
How you ask
- Calculate the TAM, SAM, and SOM for our market opportunity
- Size the addressable market for our B2B SaaS product
- Run a bottom-up market sizing analysis for our niche
- How big is the market opportunity for this idea?
Outputs
- market-sizing-analysis (markdown)
- market-sizing-analysis-company (markdown)
Levelbeginner
Inputconversation
Outputdocument
Setup[none]
Roles[CEO / Founder, Finance Manager]