positioning-craft
Use this skill when the team needs a usable positioning artifact, not just abstract messaging advice.
Inputs
- icp — ICP — target customer the positioning is for.
- profile — Company profile — identity and proof points.
- marketing-context — Prior positioning, narrative, and competitive frame.
- tone-of-voice — Tone of voice — keeps the new positioning on-brand.
- offerings — Offerings catalogue — what is being positioned.
How you ask
- Craft our product positioning against the competition
- Define our target customer and market category
- Articulate our differentiated value proposition
- Help me position our new feature in the market
Outputs
- positioning-brief (markdown)
- source-client (markdown)
Levelbeginner
Inputconversation
Outputdocument
Setup[none]
Roles[CEO / Founder, Head of Marketing, Product Manager]