Publishing plenty.
City Map: Content → Business Outcomes
Publishing plenty. But does any of it drive business outcomes?
Inputs
- Brand / client profile
- marketing_context.md
- Business goals (2-4 per quarter)
What BOB Does
- Defining Grand Central (brand why)
- Setting 2-4 measurable destinations
- Mapping signals and passengers per destination
- Designing content stops (formats per signal)
- Building weekly timetable with per-piece metrics
- Defining distribution channels per piece
- Setting monthly review cadence
Outputs
- Content Destinations Map.md
- Weekly Timetable
- Distribution Plan
- Per-Piece Success Metrics
Time Savings ~8 hrs manual strategy → ~20 min automated (24× faster)
Try It "We're posting but don't know if it's working"
Compounding Each monthly review sharpens the map — destinations that work get more content weight
Plan content backwards from business outcomes, not forwards from topics.
Publishing plenty.
Content mapped backwards from goals — destinations, signals, audiences, formats, cadence.