ABM Multi-Channel Sequence — qualified conversations with target accounts

Pipeline of qualified conversations with decision-makers at target accounts across 3 tiers

Fifty target accounts. One generic sequence for all of them.

Inputs

  • 🎯 ICP definition (from `icp-discovery` or existing profile)
  • 🎯 Target region(s)
  • 🏭 Sector focus — which industries to prioritize
  • 📋 Outreach tool in use — Instantly / Apollo / manual
  • 🏢 LinkedIn account for outreach (company page or personal profile)
  • 🔢 Number of accounts per tier to activate

What BOB Does

  1. `linkedin-searches` → build target account list matching ICP; aim for T1: 10, T2: 30, T3: 80
  2. Tier and prioritize accounts — score each on fit (ICP match), intent signals (LinkedIn activity, job posts, news), and relationship warmth; assign T1/T2/T3
  3. Personalization hooks — for T1 note 2–3 specific hooks per account (recent post, milestone, team challenge, sector trend); for T2 note 1 hook per segment; for T3 use ICP-level pain framing only
  4. `outbound-sequence` → design the per-tier touch plan (channels, day spacing, breakpoints) using the specs below
  5. `cold-email` → write the email copy variants for each tier — intro, value, ask, breakup — keyed to the touch plan
  6. `linkedin-outreach` → write the LinkedIn copy variants — connect requests, content engagement, DMs — keyed to the touch plan
  7. Stage and launch — load sequences into outreach tool; confirm personalization fields populated for T1 and T2 before sending

Outputs

  • 📋 Account list with tier assignments
  • 🎙️ T1 account research notes + buying committee maps
  • 📧 Sequence copy per tier (email + LinkedIn)
  • 📋 Active campaign tracker
Time Savings ~3-5 hours initial setup; sequences run 4-6 weeks manual → automated with agent assistance
Try It "Decision to run an account-based outreach campaign targeting a defined set of accounts"
Compounding Each run refines templates and context — 4 automated steps improve with accumulated data

Builds a tiered account list, designs the per-tier touch plan, and writes email + LinkedIn copy per tier.

More at brn.cx