MEDDPICC Qualification
All 8 MEDDPICC components scored, gaps identified with action plan, and deal go/no-go decision made
The deal looks good. Ask eight questions and it usually isn't.
Inputs
- Deal name and estimated value
- Current sales stage (Discovery / Evaluation / Proposal / Negotiation)
- All known contacts and their roles
- Meeting notes, emails, and prior discovery outputs
- Known competitors (if any)
- Procurement requirements (if known)
What BOB Does
- vault-preflight β verify client context completeness, flag missing intelligence before proceeding
- research-company + prospect-audit β deep company research, competitive landscape, financial health, technology stack
- decision-maker-mapper β map full buying committee: economic buyer, technical evaluators, end users, procurement, champion candidates
- consultative-selling β generate MEDDPICC qualification scorecard from available intelligence, flag gaps requiring discovery
- Review scorecard, identify which components need direct discovery from prospect contacts
- Conduct targeted discovery conversations to fill MEDDPICC gaps β focus on Paper Process, Competition, and Economic Buyer access
- meeting-intelligence β extract new MEDDPICC evidence from conversation notes, update component scores
- consultative-selling β re-score all 8 components, generate gap analysis with specific actions per weak component
- Review updated scores, make go/no-go decision: pursue aggressively, address gaps, nurture, or disqualify
Outputs
- MEDDPICC Scorecard.md
- Buying Committee.md
- Gap Analysis.md
- Go/No-Go Decision.md
- Action Plan.md
Time Savings ~Ongoing across deal lifecycle β initial qualification 2-3 hours, weekly updates 30 minutes manual β automated with agent assistance
Try It "Active deal needs rigorous qualification β multiple stakeholders, formal procurement, or competitive evaluation in play"
Compounding Each run refines templates and context β 6 automated steps improve with accumulated data
All 8 MEDDPICC components scored, gaps identified with action plan, and deal go/no-go decision made
This is an automated business workflow inside ThirdBrain BOB β the Business Operating Brain.