icp-discovery
Build structured Ideal Customer Profiles through a guided discovery interview. Supports B2B, B2C, and owner-operator buyer models. Produces a comprehensive ICP document with demographics/firmographics, buyer psychology, pains, scoring signals, and buying journey.
Nodig
- profile — Business identity and overview — own-business or client based on scope.
- offerings — Products and services that the ICP buys.
- marketing-context — Positioning and differentiation context for the ICP.
- company-deep-research-report — Optional prior research report — adds depth to ICP build.
- request — What to produce
- scope — Company or client-id
- icp — Existing ICP document to base the buying-committee map on.
- profile — Business identity — own-business or client based on scope.
- offerings — Offerings the buying committee is evaluating.
- request — Which account or ICP to map the buying committee for
Zo vraag je het
- Help me define our ideal customer profile
- Run a guided discovery interview to build our buyer persona
- Identify the key demographics and pain points of our target audience
- Create a persona template from our customer research
- Map the buying committee for our ICP
- Build champion and blocker personas for our deals
- Who's involved in our deals and how do we multi-thread?
Oplevert
- buying_committee_map (markdown)
- icp (markdown)
- icp_index (markdown)
- icp_scoring_card (markdown)
Niveaubeginner
Invoerconversation
Uitvoerdocument
Vereist[none]
Rollen[CEO / Founder, Head of Marketing, Head of Sales]