positioning-craft
Use this skill when the team needs a usable positioning artifact, not just abstract messaging advice.
Nodig
- product — What is being positioned
- competitive_alternatives — What customers would use instead
- target_segment — Segment to position for; defaults to the vault ICP
- icp — ICP — target customer the positioning is for.
- profile — Company profile — identity and proof points.
- marketing-context — Prior positioning, narrative, and competitive frame.
- tone-of-voice — Tone of voice — keeps the new positioning on-brand.
- offerings — Offerings catalogue — what is being positioned.
- current_positioning — Positioning statement as it stands today
- what_is_not_landing — Which part is failing, and the evidence for it
- messages — Message variants to test
- audience — Audience to test against; defaults to the vault ICP
Zo vraag je het
- Craft our product positioning against the competition
- Define our target customer and market category
- Articulate our differentiated value proposition
- Help me position our new feature in the market
Oplevert
- positioning-brief (markdown)
Niveaubeginner
Invoerconversation
Uitvoerdocument
Vereist[none]
Rollen[CEO / Founder, Head of Marketing, Product Manager]