What should we write about?
Topic Clusters & Content Priorities
What should we write about? Everyone has opinions. Nobody has data.
Inputs
- marketing_context.md
- ICP / target audience
- competitor URLs (optional)
What BOB Does
- Loading brand and ICP context
- Identifying content pillars (4 lenses)
- Mapping keywords to buyer journey stages
- Running competitor content gap analysis
- Scoring and prioritizing topic ideas
- Building topic cluster map
Outputs
- Content Pillars.md
- Priority Topics Table
- Topic Cluster Map
- Content Strategy.md
Time Savings ~6 hrs manual research → ~15 min automated (24× faster)
Try It "What should we write about next?"
Compounding Each cycle fills content gaps — topic coverage broadens and deepens over time
Plan content that drives traffic, builds authority, and generates leads.
What should we write about?
Topic clusters mapped, content gaps identified, priorities scored by impact.