Running ads.
Campaign Strategy & Ad Copy
Running ads. Burning budget. Can't tell what's working.
Inputs
- Campaign goals + budget
- Product / offer details
- ICP + existing pixel data
What BOB Does
- Loading client context and campaign goals
- Selecting platforms (Google, Meta, LinkedIn)
- Structuring campaigns, ad sets, and naming
- Writing ad copy (PAS, BAB, social proof)
- Defining audience targeting and exclusions
- Setting bid strategy and optimization levers
Outputs
- Campaign Strategy.md
- Ad Copy Variations
- Audience Brief.md
- Performance Report.md
Time Savings ~6 hrs manual → ~15 min automated (24× faster)
Try It "Plan a Google Ads campaign for our product launch"
Compounding Conversion data improves targeting — winning creative patterns compound across campaigns
Create, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other platforms. Covers campaign strategy, ad creation, audience targeting, and optimization.
Running ads.
Campaign strategy, ad copy, audience segments, and test structure — across platforms.