Campaign idea is solid.
Content campaign from goals to measurement
Campaign idea is solid. But between planning and execution β weeks disappear.
Inputs
- Client profile
- marketing_context.md
- Campaign objectives
What BOB Does
- content-destinations β Map goals, signals, passengers
- Review destinations map
- icp-discovery β Validate passengers
- content-strategy β SEO keyword validation
- Approve topics and priorities
- copywriting β Write content pieces
- content-scorer β Quality check
- Review and approve content
- social-content β Platform-specific posts
- content-repurposer β Additional formats
- Review social and repurposed content
- ab-test-setup β Design experiments
- analytics-tracking β GA4 conversion events
- metrics-frameworks β North star metric
- content-destinations β Monthly review
Outputs
- Content Destinations Map
- Scored Blog Posts
- Social Content Pack
- A/B Test Plans
- GA4 Tracking Config
- Metrics Dashboard
Time Savings 40+ hours vs manual content planning, creation, and distribution
Try It start playbook: content launch
Compounding Each cycle refines destinations, improves content-market fit, and builds SEO authority
Campaign idea is solid.
Content campaign from goals through creation to measurement β end to end.